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Mailfra vs Instantly
Instantly is popular, but it's not the best choice for serious cold emailers. See why top sales teams are switching to Mailfra.
Why teams switch from Instantly
- Unlimited email accounts included
- Native CRM, no integrations needed
- 47% better inbox placement
- Real 24/7 human support
- More features for less money
The short version
Why switch from Instantly?
Instantly helped popularize cold email software, but it's showing its limitations. Here's why growth teams are moving to Mailfra.
AI and leads built in
Forget paying separately for Apollo, Clay, and Instantly. We aggregate it all so you just search leads, write, and send.
More value
Unlimited email accounts and warmup included in every plan. No nickel-and-diming for essential infrastructure features.
Agency features, native
Unlike Instantly, our $199 plan includes white-labeling right out of the box so you can impress your clients.
Real support
Our dedicated support team knows cold email mechanics intimately, helping you hit scale quickly.
Feature by feature
Feature-by-feature comparison
A detailed look at how Mailfra stacks up against Instantly.
| Feature | Mailfra | Instantly |
|---|---|---|
| Email accounts | Unlimited | Based on plan |
| Warmup emails per day | Included | Based on plan |
| Deep B2B lead data | Yes | No |
| AI subject lines | Advanced | Basic prompts |
| Smart inbox rotation | Yes | Basic |
| Native CRM | Yes | No |
| API access | Full REST API | Limited |
| Team workspaces | Unlimited | Extra cost |
| A/B testing | Advanced | Basic |
| Analytics dashboard | Real-time | Delayed |
| Deliverability monitoring | Yes | Partial |
| Agency white-labeling | Yes | Very high tier |
| Custom webhooks | Yes | Limited |
Comparison data updated January 2025. Features may have changed.
Pricing
Pricing comparison
More features, better value. See how pricing compares plan by plan.
Starter Plus
Mailfra
$49/mo
Unlimited accounts, 1,000 credits
Instantly
$37/mo
1 account, basic limits
Value winnerMailfra
Pro Scale
Mailfra
$99/mo
Unlimited accounts, 5,000 credits, B2B leads
Instantly
$97/mo
5 accounts, 10K emails limit
Value winnerMailfra
Agency / Enterprise
Mailfra
$199/mo
Unlimited accounts, 10,000 credits, API, white-label
Instantly
$297/mo
25 accounts, 100K emails
Value winnerMailfra
Switch from Instantly today
We'll migrate your campaigns, contacts, and settings for free. Get 3 months free when you switch from Instantly.
Limited offer: 3 months free
No credit card required. Cancel anytime.